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Expertise · Marketing & communication

Your brand and your campaigns, produced remotely.

Identity, content, social media, web, SEO and advertising, designed and managed by our salaried creative teams from our offices, to your guidelines and objectives. No on-site presence, no hiring. A service, delivered remotely.

Marketing workstation: brand identity design on screen, colour palette, social-media performance dashboard and editorial calendar
Marketing & communication

From brand identity to campaign management, produced remotely by our salaried teams.

What we do

Your communication, from idea to publication.

You entrust us with your objectives and guidelines; our teams create and manage your content remotely, in your tools. You keep approval and brand strategy.

Strategy & consulting

Positioning, communication plan and content strategy, to align your brand with your objectives.

Brand identity & branding

Logo, visual guidelines, naming and visual universe: a coherent, adaptable identity.

Graphic creation & design

Print and digital materials, layout, packaging and publishing, to your guidelines.

UX/UI & web design

Mock-ups, interfaces and user journeys designed for conversion (Figma).

Content, copywriting & translation

Articles, posts, copywriting, SEO content and multilingual adaptation of your messages.

Social media & community management

Editorial calendar, animation and moderation of your accounts, in your languages and tone.

Influencer marketing

Influencer identification, partnership management and tracking of influence campaigns.

PR & corporate communication

Press releases, media relations, internal communication and brand-image management.

Video, motion & podcast

Editing, motion design and audio production for formats that capture attention.

Websites & landing pages

Creation, integration and redesign of websites and landing pages (WordPress, Webflow).

SEO, SEA & acquisition

Organic search and advertising campaigns (Google, Meta, LinkedIn) to attract prospects to you.

Emailing, CRM, automation & analytics

Campaigns to your opt-in contacts, automation scenarios, CRM and performance reporting.

Why Good-ID

Your communication, produced and supervised by Good-ID.

You entrust us with your objectives, brand guidelines and content. Good-ID delivers the service with its own creative teams, reviews it and is accountable for it.

2012

Supervised from Geneva

Good-ID Sàrl has supervised its services from Geneva since 2012. It is your sole contracting party: Swiss contract, Swiss law, Swiss jurisdiction.

100 %

Teams employed by Good-ID

Our designers, copywriters and digital specialists are employees of Good-ID, trained and supervised by our project managers. You hire no one and manage no staff.

1 price

A fixed monthly fee

A price known from the start for a full-time service. No hourly billing, no unexpected extras.

1 month

A trial period

The first month is a non-binding trial period: you assess the quality of the creative work before any long-term commitment.

Profiles & expertise

From art direction to performance management.

A brand that shines draws on varied talent. Our teams bring together creative and digital profiles to produce your content and campaigns remotely.

Strategy & creative direction

Creative directorArt directorBrand strategistStrategic plannerCommunication consultantProject manager / traffic manager

Design & visual production

Graphic designerUI/UX designerWeb designerMotion designerIllustrator (artist)Layout artist / DTPPhotographer-retoucherGraphic artist3D artist

Content & editorial

CopywriterWeb / SEO writerContent managerTranslator / localiserProofreader / editorJournalist / storyteller

Social, influence & PR

Community managerSocial media managerContent creator (UGC)Influence managerPress officerModerator

Web, SEO & acquisition

Web integratorSEO specialistTraffic manager (SEA)Social ads specialistMedia buyerCRO specialist

Data, CRM & steering

Marketing data analystWeb analystCRM managerMarketing automation specialistEmail marketing managerGrowth marketer
Compliance & quality

Communication that is compliant and respects your rights.

Your campaigns reach audiences and handle data. Our teams produce in compliance with GDPR, copyright and the accessibility rules in force in Europe.

Data protectionArt. 28 GDPR

Good-ID acts as a processor (Art. 28 GDPR and Swiss nFADP): you remain the controller, governed by a data processing agreement (DPA).

ResponsibilityGood-ID Sàrl, Geneva

Data processed under the responsibility of Good-ID Sàrl, in Geneva: Swiss contract, Swiss law, Swiss jurisdiction.

Consent & e-marketingePrivacy

Emailing campaigns and tracking compliant with GDPR and the ePrivacy directive: opt-in, unsubscribe and cookie management.

Intellectual propertyRights & licences

Respect for copyright and licences on images, fonts and music, as well as your trademark rights.

AccessibilityWCAG · RGAA

Content and sites accessible to WCAG 2.2 and RGAA standards, to reach all your audiences.

Guidelines & qualityBrand guidelines

Production faithful to your brand guidelines, with proofreading and approval at every stage.

Brand guidelines or an internal policy to comply with? Our teams align with the framework you send us.

Tools we master

We create in your tools.

Our teams produce directly in your creative suite, social-media platforms and analytics tools, for ready-to-publish deliverables.

Design & DTP
PhotoshopIllustratorInDesignAdobe XDFigmaSketchCanvaAffinity
Video & motion
Premiere ProAfter EffectsDaVinci ResolveCapCut
Social media
Meta Business SuiteHootsuiteBufferLaterSwello
SEO
Search ConsoleSemrushAhrefsYoastScreaming Frog
Advertising (SEA & Social Ads)
Google AdsMeta AdsLinkedIn AdsTikTok Ads
Emailing & automation
MailerLiteMailchimpHubSpotActiveCampaign
Web & CMS
WordPressWebflowElementorShopify
Analytics & reporting
Google Analytics 4Looker StudioMatomoHotjar
Project management & monitoring
TrelloAsanaNotionMondayMention
Who we serve

Serving every brand.

We handle the marketing and communication work entrusted to Good-ID by players in all sectors, in France, Switzerland, Belgium and beyond.

Commerce & lifestyle

  • E-commerce & retail
  • Fashion & beauty
  • Food & hospitality
  • Sport & leisure

Services & B2B

  • Firms & consulting
  • SaaS & tech vendors
  • Real estate
  • Business services

Industry & institutions

  • Industrial firms & SMEs
  • Local authorities & public sector
  • Nonprofits & NGOs
  • Education & training

Culture, healthcare & finance

  • Culture & events
  • Health & wellness
  • Banking & insurance
  • Tourism & travel
Frequently asked questions

Outsourcing your marketing: your questions.

Do you follow our brand guidelines and tone?

Yes, that is the starting point. You send us your guidelines, templates and examples; our teams produce within that framework, with an internal review before every delivery.

Which tools do you work in?

Yours: Adobe suite, Figma, Canva, Meta Business Suite, Hootsuite, Google Ads, Meta Ads, LinkedIn Ads, Mailchimp, HubSpot, WordPress, Webflow, Google Analytics 4 and Looker Studio, among others. Deliverables are ready to publish.

Who creates our content?

Designers, copywriters and digital marketing specialists employed by Good-ID, supervised day to day by a Good-ID project manager. Good-ID Sàrl, in Geneva, is their employer and is accountable for the work delivered. You hire no one and manage no staff.

Who approves before publication?

You, always. No content is published in your name without your approval. You keep the brand strategy and the final decision; we produce, adjust and publish according to the approval workflow you set.

How is the service billed?

With a fixed monthly fee for a full-time service, set out in the service contract. No hourly billing. For a one-off need (a campaign, a launch, a website redesign), we can also work on a project basis, with a scope agreed in advance.

Can I try it before committing?

Yes. The first month is a non-binding trial period: you assess the quality of the creative work before any long-term commitment. If you would rather start small, a first project with a defined scope is also possible.

In-house skills

What our salaried teams actually do.

The work in this field of expertise is carried out by salaried Good-ID employees, supervised by our project managers. Good-ID remains the sole employer and takes responsibility for the work delivered: you contract a service, never a hire.

Roles covered

The roles our teams perform day to day in this field.

  • Graphic Designer
  • Communications specialist
  • Community Manager
  • 3D Graphic Designer & Archviz Specialist
  • Administrative and Financial Manager
  • Artistic Director
  • Business Development and International Trade Manager
  • Communications Professional
  • Community Manager - Social Media & Content Creation
  • Community Manager in the real estate industry and sales
  • Community Manager — Digital Marketing
  • Digital Communications & Content Strategy Expert

Tools and software in daily use

The working environments our teams handle in production.

  • Adobe Photoshop
  • Canva
  • Adobe Illustrator
  • Adobe première Pro
  • Adobe InDesign
  • Adobe Lightroom
  • Adobe After Effects
  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • CapCut
  • DaVinci Resolve
  • WordPress
  • Meta Business
  • Adobe Audition
  • Filmora
  • Microsoft Office
  • Odoo

Working languages

Levels assessed against the Common European Framework of Reference (CEFR) and checked orally by our team leaders.

  • French · C2 · C1 · B2
  • English · C1 · B2

Markets covered

The standards and regulatory frameworks our teams produce for.

  • France
  • Switzerland
  • Belgium
  • Canada
  • United Kingdom
  • Germany
  • United States
Skill records

The skills our teams apply in this field.

Each record describes the know-how of a salaried Good-ID employee, supervised by our project managers. No contact details appear: every exchange goes through our HR team, and Good-ID remains responsible for the service delivered.

A brand to shine, campaigns to produce?

Tell us about your need. Reply within 24 to 48 h, from Geneva.