Digital Communications & Marketing Expert

Role and background

As an experienced digital strategist, I oversee communications, visibility, and customer relations in European and international markets. I design and implement high-impact strategies and am proficient in Meta Business, Adobe Creative Suite, Google Suite, and AI tools. My versatile, results-oriented, and immediately operational profile represents a profitable investment from day one for any ambitious company.

Professional Experience

Sales Director

2024–2025

Digital Marketing Agency

Project Management (France)

As a Sales Director in the communications and digital marketing sector in France, I developed and implemented marketing and communications strategies to grow the client portfolio.

I handled cold calling and client relationship management, identifying new business opportunities and building loyalty among existing contacts.

My role also included monitoring campaigns and optimizing the company’s visibility.

These efforts helped generate new clients and improve the client’s image and brand awareness, while collaborating with international contacts.

Meta Communications Specialist

2024

Company specializing in children’s activities

Execution of Canadian projects

As a Meta Communications Specialist for a client in Canada, I managed digital communications on social media by developing and monitoring effective advertising campaigns.

I created tailored visuals to enhance the impact of posts and maximize audience engagement.

My role also included managing the client’s Meta Business account, tracking performance, and adjusting strategies to meet set goals.

This experience allowed me to develop strong skills in digital marketing, visual communication, and international project management, while improving the client’s visibility and brand awareness.

Video Editor

2020–2023

Nonprofit Organization

Madagascar

As a video editor for a local nonprofit organization, I helped edit several videos, ensuring the footage was properly cut and the sequences flowed smoothly.

I incorporated transitions, visual effects, sound elements, text, and voice-overs to enhance the impact of the messages being conveyed.

My role also involved harmonizing the content to ensure clear and professional communication.

This experience allowed me to develop strong skills in video editing, visual storytelling, and the coordination of audiovisual projects, while helping to promote the organization’s activities.

Customer Relations Manager (Freelance)

2014–2022

Company specializing in the sale of luxury goods

Projects in French

As a customer relations manager in the luxury goods sector in Andorra, I handled incoming calls and made outgoing calls to analyze and improve customer satisfaction.

I helped draft web content designed to enhance the company’s image and increase its brand awareness.

My role also included following up on customer feedback and implementing solutions to optimize the customer experience.

Through these efforts, I improved brand perception, strengthened customer relationships, and helped build customer loyalty, all while collaborating with international counterparts.

Project Manager

2012–2020

Education

Madagascar

As a project manager, I designed educational materials for the education sector, ensuring their quality, relevance, and adaptability to the needs of schools.

I coordinated the entire creation process, from design to delivery, while adhering to educational standards and defined objectives.

My role also included optimizing content to enhance its visual and educational impact.

As a result of these efforts, several schools received customized materials that helped improve their image and enrich their educational practices.

Project Manager

2007–2008

Nonprofit Organization

Madagascar

As a project manager, I designed animated videos for a project aimed at raising awareness among urban populations about access to safe drinking water.

I oversaw the entire creative process, from conception to completion, ensuring that the messages were clear, educational, and engaging.

My role included integrating educational content and adapting visuals for maximum impact.

Thanks to these efforts, the animated videos successfully conveyed a fun and educational message, effectively raising awareness among urban populations about best practices related to safe drinking water.

B2B Communications Analyst Intern

June 2006–September 2006

Novo-comm Ogilvy

Madagascar

As an intern at a communications agency, I actively participated in the company’s day-to-day operations and in a case study on B2B communications.

I analyzed the agency’s strategies and practices to understand the drivers of performance and effectiveness in the field of professional communication.

My work included research, data collection, and the synthesis of relevant information.

This experience culminated in the writing of a thesis on Ogilvy’s strategy and philosophy, strengthening my skills in strategic analysis and B2B communication.

Intern, Analyst in Banking Customer Management and Retention

June 2003–August 2003

BNI, Antananarivo

Madagascar

As an intern at a bank, I actively participated in the company’s operations and in a case study on customer management and retention.

I analyzed existing practices, identified areas for improvement, and studied the strategies implemented to enhance customer satisfaction and loyalty.

My work included collecting and analyzing data, as well as synthesizing the results to derive concrete recommendations.

This experience culminated in the writing of a thesis on customer management and retention, strengthening my skills in banking analysis, customer relations, and business strategy.

Skills

Project Management

Teamwork

Strengths

Always eager to learn

Effective communication

Degrees and Training

Bachelor’s Degree (BAC+4) – MARKETING AND COMMUNICATION

2001–2006

ISCAM

Madagascar

COMPUTER SCIENCE - INTRODUCTION TO CODING

2001

ESP

DAKAR, SENEGAL

HIGH SCHOOL DIPLOMA - SCIENCE TRACK

2000

École Machalla

DAKAR, SENEGAL

At a glance

Field of expertise

Marketing & communication

Experience

15 years of experience

Working languages

French · C2English · B2

Tools and software in use

MS Office Windows — 15 yearsLibre Office — 15 yearsPhotoshop — 9 yearsGimp — 15 yearsIllustrator — 9 yearsInkscape — 15 yearsCubase — 10 yearsLMMS — 15 yearsAudacity — 5 yearsShotcut — 15 yearsOpenshot — 15 yearsKrita — 6 yearsSuite Google — 20 yearsCanva — 8 yearsSwello — 1 yearIA — 5 yearsMeta Business — 12 yearsGoogle Ads — 6 yearsOdoo — 6 years

Markets covered

France