Communications specialist

Role and background

As a specialist in strategic and operational communications, I successfully lead ATL/BTL campaigns and manage media relations to optimize visibility and brand image. With expertise in project and budget management, I am recognized for my ability to bring teams together and deliver tangible results. Creative and results-oriented, I am ready to hit the ground running to boost your communications in the European market.

Professional Experience

Marketing Communications Manager

January 2025–March 2025 • BNI MADAGASCAR • Madagascar

As Marketing Communications Manager at a bank in Madagascar, I led the overall communications strategy in alignment with the institution’s objectives. I managed teams, defined departmental priorities, and coordinated initiatives with other divisions. I oversaw ATL/BTL campaigns and multichannel materials, ensuring editorial and visual consistency. My role also included monitoring KPIs, analyzing performance, conducting competitive intelligence, and managing the communications budget, along with producing reports and strategic recommendations.

Head of Internal Communications and Press Relations

June 2023–December 2024 • STAR MADAGASCAR • Madagascar

As Internal and Press Communications Manager at a beverage production and sales facility in Madagascar, I designed and implemented a communications strategy aimed at strengthening internal cohesion and the company’s visibility. I was responsible for drafting and regularly distributing content (memos, press releases, press reviews) and organized numerous internal and institutional events. I also managed media relations, analyzed media coverage, and ensured visibility at production sites and on vehicle fleets. My role included monitoring performance metrics and adjusting communication initiatives accordingly.

Media Communications Manager

November 2020–May 2023 • STAR MADAGASCAR • Madagascar

As Media Communications Manager at a beverage production and sales company in Madagascar, I led the overall communications strategy, from the design to the evaluation of advertising and corporate campaigns. I managed press relations, media partnerships, and internal communications (events, activities, information dissemination, and KPI tracking). I oversaw all visibility initiatives, both on internal platforms and in external media outlets, while actively monitoring the market to identify innovative formats and enhance the impact of the brand’s messaging.

Press Relations and Media Distribution Manager

September 2020–November 2020 • STAR MADAGASCAR • Madagascar

As a Press Relations and Media Distribution Manager at a beverage production and sales company in Madagascar, I was responsible for compiling and distributing the daily press review to strategic targets. I tracked and analyzed media coverage to measure the impact of communications. I also coordinated the rollout of advertising and corporate campaigns, while enhancing the company’s visibility and image through press and media channels. At the same time, I provided logistical support for the organization of internal, CSR, and institutional events.

Media Monitoring and Press Relations Assistant

September 2019–August 2020 • STAR MADAGASCAR • Madagascar

As a Media Monitoring and Press Relations Assistant at a beverage production and sales company in Madagascar, I conducted active strategic monitoring to anticipate trends and opportunities. I drafted and distributed a daily press review, as well as evaluation reports to measure the impact of communication initiatives. I also provided administrative support for special projects and helped organize corporate and CSR events. Finally, I implemented a structured filing system and optimized document management to ensure quick and reliable access to information.

Communications Intern

March 2019–August 2019 • STAR MADAGASCAR • Madagascar

As a Communications Intern at a beverage production and sales company in Madagascar, I provided operational support for various specific projects, working closely with teams to propose innovative ideas. I actively participated in team meetings, while handling document management (data entry, filing, scanning) and drafting meeting minutes. I also managed the administrative coordination of projects and provided logistical support for the organization of corporate and CSR events.

Secretarial Intern

November 2017–April 2018 • U.S. EMBASSY • Madagascar

As a secretarial intern at a U.S. diplomatic mission, I contributed to the day-to-day management of the Youth Civic Center by welcoming members, coordinating activities, and handling administrative tasks (mail, emails, scheduling, and filing). I also helped draft reports and manage documents. In addition, I actively led language clubs, organized events focused on the English language, and invited guest speakers as part of the center’s efforts to promote English.

Skills

Hard Skills: Negotiation techniques, Project and budget management, Team management and leadership, Strategic and operational communication, Media space management

Soft Skills: Creativity & Innovation, Team spirit, Strong interpersonal skills, Results-oriented & Analytical mindset, Organization

Strengths: Media relations, Strategic monitoring, and Innovation

Degrees and Training

Master’s I in Communication—Media—Mediation—Organization

FLSH—University of Antananarivo

Bachelor’s Degree in Organizational Communication

STICOM—University of Antananarivo

At a glance

Field of expertise

Marketing & communication

Experience

7 years of experience

Working languages

French · C1English · B2

Tools and software in use

Pack Office — 15 yearsCANVA — 6 yearsGoogle Sheets — 5 yearsMailchimp — 5 years

Markets covered

France