Communications Professional

Role and background

A communications professional with 9 years of experience, specializing in corporate communications, strategy, media relations, and digital communications. I currently support development programs with significant economic and social impact. With a Master’s degree in marketing, international business, and communications, I am eager to apply my expertise to an international organization and thrive in a multicultural environment.

Professional Experience

COMMUNICATIONS MANAGER

Since January 2025 • Integrated Growth Hubs (PIC) Project – World Bank-Funded Project • Madagascar

Oversaw and implemented the overall communications strategy as well as annual multi-program plans focused on agribusiness, tourism, digital technology, and entrepreneurship. Led multi-channel awareness and promotional campaigns for large-scale project calls such as Miary Digital, Miary Agri-Tourism, Miary Pro Tourism, Accéléreo, and Asanai. Design and distribution of high-impact institutional, digital, and editorial content, including scriptwriting and editing of videos and reports centered on beneficiaries’ storytelling. Comprehensive management of media relations, official events, and inaugurations, as well as preparation of strategic messaging for government officials. Cross-functional coordination of service providers, agencies, and regional offices, ensuring brand consistency, compliance with institutional standards, and rigorous monitoring of visibility metrics.

HEAD OF INSTITUTIONAL COMMUNICATIONS

September 2022–December 2024 • National Nutrition Office • Madagascar

Led and implemented the national communications strategy and annual work plan to establish the organization’s reputation among high-level authorities and technical and financial partners. Designing and executing comprehensive campaigns, producing strategic framework documents, and optimizing visibility through proactive management of press relations and social media. End-to-end event organization and facilitation as master of ceremonies, alongside revitalizing and leading the communications platform. Development of specialized curricula and delivery of training sessions to strengthen the skills of frontline staff, journalists, and regional focal points.

COMMUNICATIONS MANAGER FOR SOCIAL AND BEHAVIORAL CHANGE

September 2020–September 2022 • National Nutrition Office • Madagascar

Steered and coordinated multisectoral interventions aimed at promoting the adoption of healthy nutritional practices at the national level. Oversaw the operational rollout of community programs and designed edutainment activities focused on early childhood development and school nutrition. Creation, production, and dissemination of a variety of tools and materials to reinforce the impact of key messages. Technical support for partners to ensure alignment and strategic compliance of disseminated content. Active management and editorial oversight of social media to increase public awareness and engagement.

INSTITUTIONAL COMMUNICATIONS OFFICER

August 2017–September 2020 • National Nutrition Office • Madagascar

Working directly with the communications department, participated in the design and implementation of internal and external communications strategies, including the revision of the institution’s strategic framework document. End-to-end creation, drafting, and distribution of institutional materials (press releases, press kits, informational brochures). Managed relations with the media and stakeholders, and oversaw daily social media management to increase the visibility of the organization’s initiatives. Planned, organized, and monitored large-scale events, including national, global, and thematic awareness days.

MARKETING ASSISTANT

November 2013–June 2014 • Xchange - EXEIA • Madagascar

Implemented the communication plan and managed marketing campaigns to maximize the visibility and traffic of the e-commerce platform. Managed the entire online sales cycle, from order processing to customer service, ensuring high-quality and responsive customer service. Rigorously managed procurement and monitored inventory levels, keeping the website’s back office and physical storage facility synchronized. Deployment and monitoring of targeted promotional campaigns to boost online and in-store sales. Direct contribution to the efficiency of the supply chain and customer satisfaction.

COMMUNITY MANAGER

February 2013–August 2013 • Sahaza Marline • Madagascar

Launched and initially structured social media accounts to establish the digital presence of a portfolio of client companies. Designed, wrote, and edited customized content, perfectly aligned with the needs and identity of each brand. Planned and regularly updated posting schedules to ensure consistent and relevant visibility. Monitored engagement across various platforms and adjusted posted messages to sustainably enhance clients’ brand image.

HUMAN RESOURCES AND COMMUNICATIONS INTERNSHIP

September 2012–December 2012 • Madagascar National Parks • Madagascar

Rigorous management and entry of personnel administrative data in Excel to ensure the smooth processing and initiation of medical reimbursement claims. Provided daily operational support to the communications manager, including meticulous proofreading and quality control of internal newsletters prior to their wide distribution. Supported the management of the MNP gift shop and actively contributed to raising the organization’s visibility by identifying and defining new merchandise to be produced.

LOGISTICS INTERNSHIP

September 2011–December 2011 • PACT NGO • Madagascar

Actively assisted in managing the procurement of office supplies to ensure the continuity of administrative operations. Managed the rigorous tracking and recording of incoming and outgoing materials in the warehouse. Methodically prepared inventories and updated stock levels to ensure optimal traceability of resources. Occasionally represented the manager at team meetings to coordinate internal logistics needs and ensure the smooth flow of information.

IT INTERNSHIP

September 2010–December 2010 • BNI Madagascar • Madagascar

Deployed and configured network connections for all computers and printers on the premises. Connected IT equipment to the local infrastructure to ensure smooth internal workflows and secure resource sharing. Performed the necessary connectivity tests to ensure reliable user access and the continuous availability of office equipment.

Skills

Hard Skills: Corporate communication strategy, digital communication and social media management, press and media relations, storytelling and content writing, creation of communication materials

Soft Skills: Excellent interpersonal skills, confidence in public speaking, ability to work both independently and as part of a team, attention to detail, and results-oriented

Strengths: Nearly nine years of experience in communications and development; strong skills in strategic planning, budgeting, and project coordination; proven ability to design and lead training sessions; multilingual: professional-level English, fluent French, native Malagasy

Degrees and Education

Master’s II in Marketing and International Business

2015–2016 • Institut Supérieur de la Communication, des Affaires et du Management (ISCAM)

Specialization: Marketing and International Business

Achievements: Developed an entrepreneurial project in the business sector during the second year of the Master’s program.

Master I in Communication and Marketing

2013–2014 • Higher Institute of Communication, Business, and Management (ISCAM)

Specialization: Communication and Marketing

Achievements: Managed online sales for an e-commerce platform while pursuing my degree, successfully balancing daytime work experience with evening classes.

Master’s I in Business Administration and Management

2012–2013 • Catholic University of Madagascar (UCM)

Specialization: Business Administration and Management

Achievements: Consolidated the fundamentals of management and focused my career path on target areas of specialization.

Bachelor’s Degree in Marketing

2009–2012 • Academy of Sciences, Technology, Entrepreneurship, and Management (ACEEM)

Specialization: Marketing

Achievements: Completed practical and educational internships at companies throughout the three-year program.

At a glance

Field of expertise

Marketing & communication

Experience

10 years of experience

Working languages

French · C2English · C1

Tools and software in use

Microsoft Office — 10 yearsAdobe Photoshop CS6 — 4 yearsAdobe InDesign — 4 yearsCanva — 2 years

Markets covered

SwitzerlandFranceBelgiumUnited KingdomUnited StatesCanada