Digital Communications and Social Media Content Creation Specialist
A skill practised within our “Marketing & communication” team — content, social media, graphic design and digital communication — by a salaried Good-ID employee, supervised by our project managers. With 2 years of hands-on practice, the service is delivered in French (B2) and English (B2). Everything is delivered remotely under a service contract with Good-ID Sàrl, which remains the employer and answers for the result.
Role and background
Specialized in creating engaging content for mobile applications and the digital sector, I design dynamic video formats (TikTok, Reels) and drive editorial strategies focused on acquisition and brand awareness. My background in 360° communications at MVola and media production has allowed me to master email marketing campaigns, influencer scoring, and online reputation management. Immediately operational, I combine journalistic rigor and a strong visual sense to sustainably enhance your brand image with your communities.
Professional Experience
Content Creator (Freelance)
Since February 2026 • Rapide App • Madagascar
Design and implementation of targeted content strategies to maximize the visibility and adoption of the mobile app's services. Responsible for the end-to-end creation of attractive visuals and the production of dynamic video edits, specifically tailored for short-form content on TikTok and Instagram Reels. Operational management of the digital presence through the development of rigorous editorial calendars and proactive daily engagement across various social media platforms. This approach optimizes target community engagement and strengthens brand awareness within its digital ecosystem.
360° Communications Intern
From April 2025 to July 2025 • MVola • Madagascar
Design and implementation of targeted email marketing campaigns to enhance user engagement, complemented by the creation of an evaluation grid to optimize the selection of partner influencers. Establishment of a continuous strategic monitoring system and active participation in crisis management on social media to protect the brand image. Operational management of promotional materials through rigorous POS inventory management and daily coordination of external vendors to ensure the quality and punctuality of deliverables.
Intern - Project Manager & Journalist
From March 2024 to May 2024 • Emouna Consulting • Madagascar
Oversight of editorial and visual production through two complementary missions. Conducting interviews and creating impactful content for the Set up-er show on Emouna Network, ensuring smooth and engaging broadcasting. Overall coordination of photo shoots for H.Labo, including the definition of the artistic direction and the operational management of creative teams. Rigorous alignment of media and photographic deliverables with quality requirements and established schedules.
Media & Student Life & Events
From January 2023 to December 2025 • IEPAG • Madagascar
Oversight of media production and enhancement of institutional communications through the writing of press articles and the creation of engaging editorial content. Hosting and editorial management of flagship shows I-Kanto and I-Kalo to strengthen the connection with the community. Coordination of major event projects, including strategic planning, audience reception, and public relations, notably for the Night of Advertising. Official representation of the institution at large-scale events such as Open House Days, directly contributing to the enhancement of its brand image and program attractiveness.
Skills
Hard Skills: Content Marketing (TikTok, Reels), Social Media & CM Strategy, Influencer Marketing & Email Marketing, Crisis Management & Online Reputation, Audiovisual Production & Video Editing
Soft Skills: Creative Sense & Storytelling, Editorial Rigor, Prioritization, Interpersonal Skills & Negotiation, Responsiveness & Adaptability
Education and Training
Bachelor's Degree in Communications and Journalism
From 2025 to 2025 • IEPAG Ampandrana
Mention Bien
Higher Technician Diploma (DTS)
From 2024 to 2024 • IEPAG Ampandrana
Mention Bien
In-depth Study of the English Language
From 2021 to 2022 • ETP Antsahavola
Scientific / Literary Baccalaureate (Series A2)
From 2020 to 2020
Mention Assez Bien
At a glance
- Field of expertise
- Marketing & communication
- Experience
- 2 years of experience
- Working languages
- Markets covered
Outsource work in this field
Describe what you need: we build the team, we supervise it, and we answer for the work delivered. Good-ID remains the employer and your single point of contract.
Related skills in this field
Other know-how practised by our salaried employees within our “Marketing & communication” expertise, supervised by Good-ID in the same way.
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- Artistic Director / Digital & Print Project ManagerFrench C1 · English B2 · Ref. 30073
- Multimedia Graphic Designer and Digital MarketerFrench C1 · English B2 · Ref. 30015
- Marketing & Communications | Event Project ManagerFrench C2 · English B2 · Ref. 30007
Anonymised record: no name, no contact details and no data allowing the person to be identified are published. Published for commercial purposes under the responsibility of Good-ID Sàrl, Geneva.