Digital Marketing Manager

Role and background

As a versatile professional in digital marketing and project management, I lead multichannel strategies and manage online communities to boost brand awareness and revenue. With expertise in coordination and ROI/KPI analysis, I can hit the ground running to optimize the visibility and performance of your European business.

Professional Experience

Community Manager, Executive Assistant, and Marketing Manager

Since February 2023 • BALLOU • Madagascar

At a store specializing in interior design in Madagascar, I held a versatile role as executive assistant, marketing manager, and community manager. I managed the CEO’s schedule and confidential documents, and drafted reports and summaries. I developed and led multichannel marketing campaigns, organized events and trade shows, and implemented sales promotions. I conducted competitive intelligence, tracked trends, and coordinated with external service providers. I also managed the marketing budget, monitored KPIs and ROI, and managed social media. These efforts helped raise the company’s profile and increase its revenue.

SEO Writer

May 2022–May 2023 • Business Process Outsourcing (BPO) Company – Madagascar

As part of an SEO project for clients based in France, I contributed to the organic search engine optimization of various websites by writing optimized articles and thematic content. I conducted in-depth research and monitored industry trends to identify the best opportunities for search engine ranking. My role involved producing content tailored to search engine requirements while meeting readers’ expectations. This work helped boost online visibility and improve organic traffic for the websites in question.

Procurement Manager

September 2022–February 2023 • Business Process Outsourcing (BPO) Company – Madagascar

As part of a France-based procurement department, I served as a procurement manager, acting as the liaison between clients and suppliers for all purchases and services. I was responsible for preparing quotes and purchase orders, as well as tracking deliveries and resolving disputes. My role also involved optimizing coordination among the various stakeholders to streamline the establishments’ purchasing processes. Through these responsibilities, I helped improve operational efficiency and the reliability of the supply chain.

Co-owner – Digital Communications Manager

June 2015–June 2022 • PINOU TERRE-MER restaurant • Madagascar

As Digital Communications Manager for a restaurant company, I managed and developed the online marketing strategy. I was responsible for creating and distributing engaging content, as well as managing social media to strengthen the brand image. I coordinated the staff involved in sales initiatives and oversaw operations related to service promotion. My role also included implementing targeted digital campaigns to increase brand awareness and attract new customers. These initiatives helped improve the company’s visibility and drive its growth.

Virtual Assistant

January 2014–July 2022 • Business Process Outsourcing (BPO) Company – Madagascar

As a virtual assistant and account manager for French companies in the e-commerce sector, I handled calls, emails, and customer requests promptly and professionally. I provided technical and sales support via CRM, as well as after-sales follow-up to ensure customer satisfaction and loyalty. My role also involved facilitating international communication by collaborating with major companies such as Bouygues Telecom, SANOFI, ORPI, SFR, and AFNIC. These responsibilities allowed me to develop solid expertise in multichannel customer relations and sales support, while helping to strengthen the image and service quality of the companies I supported.

Skills

Hard Skills: Cross-channel marketing communication, Strategic monitoring and trend analysis, Project planning and monitoring, Digital communication and social media management, Event planning

Soft Skills: ROI and KPI analysis, Administrative support

Degrees and Training

Certificate in Community Management

ITOO COM

Master’s Degree in Culture, Communication, and Applied Languages

University of Antananarivo

Bachelor’s Degree in Communication and Applied Languages

University of Antananarivo

DTS in Marketing and Business Administration

ESTIM’67ha

At a glance

Field of expertise

Marketing & communication

Experience

12 years of experience

Working languages

French · C1English · B2

Tools and software in use

Salesforce — 6 yearsMéta Business — 5 yearsCanva — 8 yearsZendesk — 6 yearsOdoo — 3 yearsCap Cut — 2 years

Markets covered

France