Graphic Design / Web Design Team Manager

Role and background

I have led visual identity and web design projects for Swiss, Canadian, and French companies, including the rollout of the zaWash brand on Odoo. My expertise includes creating brand guidelines, designing product packaging, and managing teams to produce web and social media content. I am skilled at translating strategic objectives into impactful visual solutions, ensuring significant added value for European companies.

Professional Experience

Team Manager & Graphic Designer

Since January 2021 • Business Process Outsourcing (BPO) Company – Madagascar

Led the design and rollout of the zaWash brand’s visual identity, including the creation of comprehensive brand guidelines and the design of innovative product packaging. I also led the development of the zawash.ch website on Odoo, ensuring both functional and aesthetic integration. At the same time, I managed a team, overseeing the production of visuals for the web and social media, while collaborating closely with the Switzerland-based client company to align deliverables with their strategic objectives.

Graphic Designer

2021 • Self-employed – Madagascar

Design and production of web visuals and communication materials for clients in the Canadian tourism sector, including the complete creation of a website. As the lead graphic and web designer, I worked closely with a Canada-based company to translate their needs into impactful visual solutions. This role allowed me to develop expertise in adapting graphic content to international standards and the specific expectations of the tourism market.

Graphic Designer

2020–2021 • Freelance – Madagascar

Graphic design of visuals and communication materials for French clients, in close collaboration with an outsourcing firm. I created visual identities and a variety of marketing materials, helping to strengthen clients’ brand images and support their communication campaigns. This role required a high degree of autonomy and constant adaptation to the specific needs of each project, ensuring high-quality deliverables and meeting deadlines.

Graphic Designer

2018–2020 • Food & Beverage • Madagascar

Design and adaptation of advertising visuals and print materials, including posters and packaging, for various brands within the group. Development of logos and comprehensive brand guidelines, particularly for the Viky brand, ensuring visual consistency across all channels. Actively contributed to the visual communication for Food & Beverage events by creating impactful promotional materials. These projects helped strengthen the brand identity and increase product visibility in the market.

Graphic Designer

2018 • JB Distribution • Madagascar

Designed and produced all visual communication materials for the company’s marketing and promotional campaigns. Created eye-catching visuals for digital platforms and print media, adhering to the graphic guidelines and objectives of each project. Actively contributed to improving brand image and customer engagement.

Skills

Hard Skills: Graphic Design, Web Design, Branding, Project Management, Odoo

Soft Skills: Team Leadership, International Collaboration, Independence, Adaptability, Strategic Thinking

Strengths: Proven experience working with Swiss, Canadian, and French clients; Experience working remotely (freelance)

Degrees and Education

Professional Bachelor’s Degree in Communication and Diplomacy

2014 • ISMATEC University

Training in Multimedia and Communication

2013–2014 • GSI University

Interpreting and Diplomacy

2011–2013 • ESTIIM University

High School Diploma

2011

BEPC

2008

At a glance

Field of expertise

Marketing & communication

Experience

9 years of experience

Working languages

French · C1English · B2

Tools and software in use

Illustrator — 9 yearsInDesign — 9 yearsPhotoshop — 9 yearsPremiere Pro — 9 yearsAfter Effects — 6 yearsLightroom — 6 yearsOdoo — 6 years

Markets covered

SwitzerlandFranceCanada