Marketing and Communications Specialist
A salaried Good-ID employee applies this skill within our “Customer service & administration” unit — customer relations, multilingual support, data entry and back-office — under the supervision of our project managers. The service benefits from 11 years of professional experience and is delivered in French (C1) and English (B2). Performed remotely under a service contract with Good-ID Sàrl, the employee's employer and the party responsible for the work delivered.
Role and background
As a specialist in Marketing, Communications, and CRM, I lead innovative strategies to optimize the customer experience and sales performance. With expertise in Excel and Google Data Studio, I transform data into drivers of growth. My attention to detail and leadership ensure immediate operational implementation, delivering tangible added value to European companies.
Professional Experience
Quality and Training Coordinator
2024–2025 • Business Process Outsourcing (BPO) Company – Madagascar
I oversee all projects related to Customer Relationship Management (CRM), from team training to the rigorous application of quality processes, in accordance with ISO 9001 standards. In addition, I play a key role in developing and implementing the company’s marketing strategies. For example, for the Happen business—a dating site—I actively contribute to optimizing the user experience through digitalization. My main goal is to simplify the use of online platforms (websites and apps) to improve engagement with potential customers and attract a diverse audience, regardless of age.
Quality Coordinator at Orange
Since February 2023 • Business Process Outsourcing (BPO) company – Madagascar
I coordinate all of Orange’s operations, particularly technical support for home voice and messaging services. I oversee various management tasks. Upstream, I coordinate the DORM initiative—a technical and commercial mobile operation—where I am responsible for tracking sales performance as well as training employees and managers on sales techniques and marketing strategy. I present achievements and various initiatives aimed at boosting sales during meetings with clients who place orders.
Quality and Training Coach
March 2019–January 2023 • Business Process Outsourcing (BPO) Company – Madagascar
I am responsible for improving the performance of a team of approximately 25 people. My role is to ensure compliance with company procedures and to implement action plans to guarantee that the contractual objectives set by the client are met.
Technical Assistant at Orange
May 2017–February 2019 • Business Process Outsourcing (BPO) Company – Madagascar
Call center agent. My role is to assist Orange France Telecom subscribers with the installation of equipment such as set-top boxes and routers. I guided customers through the necessary steps to resolve their issues.
Telephone Surveyor
June 2015–January 2017 • Business Process Outsourcing (BPO) Company – Madagascar
As an outbound call agent, my role involves conducting surveys with individuals and businesses on specific topics. These surveys may cover a variety of subjects, such as politics, social issues, culture, or other areas of public interest. My role includes gathering and analyzing opinions, formulating questions tailored to each study, and recording responses to enable statistical or analytical use of the collected data.
Skills
Hard Skills: Training and coaching, Optimizing the client discovery phase, Improving upsell proposals and sales recovery opportunities, Applied methodology (SONCAS), Contributing to marketing strategy
Soft Skills: Team management, Directive leadership, Effective communication, Conflict resolution, Leadership
Degrees and Training
Certification in Management
Savoir Plus France
I completed a 24-hour in-person training course on international management, during which I deepened my knowledge of intercultural management practices, communication strategies, and negotiation techniques on an international scale. This training also allowed me to strengthen my assertiveness by developing decision-making, conflict management, and leadership skills tailored to multicultural environments.
Bachelor’s Degree in French Language
2011–2014 • Ankatso University
I pursued the LCM (Language, Culture, and Management) track, which allowed me to perfect my French and fully immerse myself in French culture.
At a glance
- Field of expertise
- Customer service & administration
- Experience
- 11 years of experience
- Working languages
- Tools and software in use
- Markets covered
Outsource work in this field
Describe what you need: we build the team, we supervise it, and we answer for the work delivered. Good-ID remains the employer and your single point of contract.
Related skills in this field
Other know-how practised by our salaried employees within our “Customer service & administration” expertise, supervised by Good-ID in the same way.
- Digital and Event Communications SpecialistFrench C2 · English C1 · Ref. 20208
- Back-Office Operator / Digital Marketing AssistantFrench C1 · English B2 · Ref. 20512
- International Sales Manager / Marketing Project ManagerFrench B2 · English B2 · Ref. 20334
- Communications AssistantFrench C1 · English B2 · Ref. 20547
- Bilingual Specialist in Communication & CoordinationFrench B2 · English C1 · Ref. 20340
- Digital Marketing & Multimedia ProductionFrench C1 · English B2 · Ref. 20302
- SEO Web Editor / Content MarketerFrench C1 · English C1 · Ref. 20487
- In-House B2B Sales Representative / Prospecting and Telemarketing SpecialistFrench C1 · English B2 · Ref. 20589
Anonymised record: no name, no contact details and no data allowing the person to be identified are published. Published for commercial purposes under the responsibility of Good-ID Sàrl, Geneva.