Digital and Event Communications Specialist

Role and background

My career path has allowed me to develop expertise in event communications and digital strategy, particularly in web copywriting and ad consulting for European clients. I have also gained skills in team management, project management, and client relations, along with proficiency in generative AI tools. I am ready to put my drive and ability to work in an international environment to work toward achieving your goals.

Professional Experience

Communications and Event Projects Assistant

February 2024–August 2024 • Event’anà • Madagascar

Supported the design and implementation of communications strategies for various events, including writing promotional content and managing social media. Actively participated in the logistical organization of events, from initial planning to on-site coordination, ensuring that deadlines and budgets were met. Contributed to the analysis of media coverage and the evaluation of participant satisfaction, helping to optimize future initiatives.

Web Editor and Ads Consultant

October 2022–January 2024 • Business Process Outsourcing (BPO) Company – Madagascar

Designed and implemented web content strategies and advertising campaigns for a variety of clients, optimizing their visibility and customer acquisition. Wrote SEO-friendly content and managed advertising budgets across various platforms, generating qualified traffic and increasing conversions. Analyzed campaign performance and adjusted tactics to maximize return on investment. Collaborated closely with clients’ marketing teams to align initiatives with their strategic objectives.

Social Audit Trainee

August 2022–August 2022 • Levi Strauss & Co • Madagascar

Actively participated in the initial phase of a social audit, familiarizing myself with the processes for evaluating HR practices and social compliance within an international company. Contributed to the collection and organization of preliminary data, developing an understanding of issues related to ethics and corporate social responsibility in the textile sector. This experience provided an introduction to audit methodologies and the importance of diligence in analyzing social indicators.

Manager

October 2021–February 2022 • Carnivore • Ambatonakanga

Oversaw the restaurant’s daily operations, ensuring smooth service and customer satisfaction. Managed a team of 10 people, including recruitment, training, and performance evaluations to optimize efficiency. Implemented continuous improvement procedures for inventory management and procurement, reducing losses by 15%. Ensured compliance with food safety and hygiene standards, helping to maintain an excellent reputation. Contributed to meeting revenue targets by optimizing the customer experience.

Volunteer

Since February 2021 • MWE (Malagasy Women Empowerment) • Madagascar

Actively supported the development of women’s empowerment programs, contributing to the implementation of initiatives aimed at strengthening women’s skills and independence. Helped organize training workshops and awareness-raising events, facilitating access to information and resources for beneficiaries. Collaborated with the team on logistical coordination and communication regarding projects. Contributed to achieving the organization’s goals regarding the promotion of gender equality and social inclusion.

Customer Service Representative

March 2021–September 2021 • Business Process Outsourcing (BPO) Company – Madagascar

Clients: French companies

Managed a portfolio of French clients for an energy provider, handling incoming and outgoing requests. Advised clients on offers and services tailored to their needs, while resolving technical and commercial issues. Contributed to achieving customer satisfaction and retention goals, adhering to established procedures and performance metrics.

Multitasking Receptionist

November 2020–January 2021 • HUBLOT Guesthouse • Antsahavola

Greeted guests in person and over the phone, managed reservations, and optimized the room occupancy schedule to maximize the occupancy rate. Handled check-ins and check-outs, processed billing and payments, and ensured customer satisfaction by addressing their requests. Helped maintain a positive brand image for the establishment through attentive and professional service.

Volunteer

Since November 2020 • Bôndy Trees International • Madagascar

Actively contributed to the reforestation mission by helping prepare the land and plant trees, thereby supporting local biodiversity. I also helped raise public awareness of environmental issues by distributing information and leading workshops. This involvement helped raise the organization’s profile and increase the number of participants in planting campaigns.

Founder, Leadership

Since June 2020 • Premier Pas Association • Madagascar

Created and developed an organization aimed at supporting young entrepreneurs in bringing their projects to life. Defining the organization’s overall strategy, vision, and mission. Establishing key partnerships with institutional and private stakeholders to secure funding and ensure the sustainability of initiatives. Supervising the team and managing day-to-day operations to ensure that set objectives are met. Implementation of mentoring programs and training workshops to support the emergence of new businesses.

Member of the Eco-charity Club, volunteer

September 2017–July 2021 • Eco-charity Club • Madagascar

Actively participated in organizing and promoting environmental and community-service initiatives. Contributed to the logistical planning of awareness-raising and fundraising events, mobilizing an average of 50 participants per event. Managed social media communications to increase the visibility of projects, reaching an audience of over 500 people. Coordinated teams of volunteers in the field, ensuring operations ran smoothly and that set objectives were met.

Vice President of the Student Events Club

September 2020–July 2021 • Student Events Club • Madagascar

Coordinated and supervised the organization of five major events, including conferences and themed workshops, for a student audience of over 500 participants. Managed a budget of 3,000 euros, ensuring optimal resource allocation and adherence to financial constraints. Negotiated partnerships with local businesses, enriching the event offerings and increasing the club’s visibility. Contributed to the development of the communication strategy, increasing member engagement by 20%.

Internship

August 2019–September 2019 • Colbert Hotel • Antaninarenina

I helped optimize the guest experience by assisting the operations teams in managing check-ins and check-outs and ensuring that rooms were prepared according to the hotel’s standards. I also helped update guest information and manage reservations, thereby contributing to the smooth running of daily operations. This experience allowed me to develop a deep understanding of customer service requirements in the hospitality industry and to refine my organizational and communication skills.

Skills

Hard Skills: Digital Strategy, Event Communication, SEO Web Copywriting, Ads Consulting, Project Management

Soft Skills: Leadership, Team Management, Customer Relations, Drive, International Adaptability

Strengths: Experience working with clients on behalf of TotalEnergies (France), Proficiency in generative AI (ChatGPT, Dall-e, Copilot, Bing Image Generator)

Degrees and Education

DESTH in Hospitality and Tourism

2018–2020 • INTH Ampefiloha

Grade: Good

Literary Baccalaureate, Series A1

2018–2018 • Aceem Analakely

Grade: Good

High School

2010–2017 • Lycée Saint François Xavier Antanimena

At a glance

Field of expertise

Customer service & administration

Experience

9 years of experience

Working languages

French · C2English · C1

Markets covered

SwitzerlandFranceBelgiumUnited KingdomUnited StatesCanada