Administrative Management and Content Creation

Role and background

As a specialist in general and cost accounting, I lead strategic projects with proven rigor and autonomy. With expertise in Sage 100, QuickBooks, and Google Analytics, I transform data into performance drivers. Fully bilingual, I bring immediate added value to any European company, ensuring a seamless integration and a tangible contribution to international objectives.

Professional Experience

Consulting assignment for a non-governmental organization

April 2024 to September 2024 • Business Process Outsourcing (BPO) Company – Madagascar

As part of the Nutritional Outcome Improvement Project (PARN), I participated in field surveys on the nutritional situation across the island’s regions.

My responsibilities included collecting and analyzing data on malnutrition through interviews, anthropometric measurements, and direct observations.

I applied protocols compliant with humanitarian standards, including the SMART Survey guidelines, ensuring the quality and ethical integrity of the data collected.

I also trained local teams and ensured that results were communicated to coordinators.

This assignment provided reliable nutritional indicators to guide interventions, while ensuring effective coordination with regional and national teams.

Digital Marketing Content Creation

Since 2011 • Business Process Outsourcing (BPO) Company – Madagascar

I remotely supported small and medium-sized businesses and entrepreneurs in their online growth.

I managed the creation and optimization of web content on WordPress and other CMS platforms, applying SEO best practices to generate up to a 50% increase in organic traffic within 4 months.

I defined and implemented community management strategies, increasing audience engagement (up 70% on some accounts). My responsibilities also included creating visual content (Canva, Adobe Express) and providing personal branding guidance. At the same time, I provided administrative and accounting support, optimizing internal processes using collaborative tools.

Capable of managing up to five projects simultaneously, I maintained smooth communication with my clients and contributed to their satisfaction and long-term loyalty.

SEO Content Manager

June 2009–May 2010 • Business Process Outsourcing (BPO) Company – Madagascar

I worked in the field of digital communications at a company specializing in content management for e-commerce and blogs.

I handled the full management of editorial projects, from planning to publication, ensuring that content aligned with marketing objectives.

My responsibilities included SEO optimization for websites and online stores, with rigorous analytical tracking of performance.

I coordinated content creation, oversaw the quality of deliverables, and collaborated closely with the technical and sales teams.

With experience interacting with local and international partners, I was able to tailor content to different target markets.

These efforts led to lasting improvements in organic visibility, qualified traffic, and conversion rates for the company’s digital projects.

Accounting Intern

January 2008–May 2008 • MCI (Madagascar Conseil International) • Madagascar

While working at a company in the financial sector, I ensured that accounts were meticulously maintained in accordance with local accounting standards. I was responsible for taking inventory of supplies and fixed assets, as well as preparing the financial statements for fiscal year 2007.

This work was part of a strategic project aimed at preparing the official financial statements.

I applied current accounting methods to ensure the reliability and compliance of the data produced.

This assignment allowed me to collaborate closely with internal teams and meet regulatory requirements.

The deliverables I produced contributed to a clear, transparent, and compliant presentation of the company’s financial position.

Temporary Employee in the Documentation Department

October 2006–May 2007 • Air Madagascar • Madagascar

Within the aviation sector, I participated in the production and updating of strategic aeronautical documents.

I created accurate aeronautical charts using Adobe Illustrator, contributing to the safety and clarity of operations.

I helped update the Jeppesen manual, ensuring the reliability and compliance of information intended for pilots.

My role included meticulously reviewing charts and documents in accordance with international aviation standards.

I collaborated with internal teams and occasionally communicated with international contacts to validate technical data. These deliverables helped improve the quality of aviation materials and optimize flight safety.

Skills

Hard Skills: Cost Accounting, General Accounting, Community Management, Graphic Design, Search Engine Optimization (SEO), and SEO Copywriting

Soft Skills: Analytical Mindset, Rigorous and Reliable, Analytical Rigour, Independence, Multi-Project Management

Degrees and Training

Certification in Environmental Impact Studies

2025 • Acor Consulting

Real-world case study: Feasibility study for an ecotourism site in the Manjakandriana region

Diploma in Business French

2014 • Alliance Française of Antananarivo

Master’s Degree in Management, with a concentration in Finance and Accounting

2010 • University of Antananarivo

Thesis: “Establishment of an Ecotourism Site in the Manjakandriana Region”

At a glance

Field of expertise

Customer service & administration

Experience

15 years of experience

Working languages

French · C1English · C1

Tools and software in use

Quickbook — 2 yearsCanva — 2 yearsSage 100 — 2 yearsVBA Excel — 2 yearsGoogle Analytics — 2 years

Markets covered

France